Bonanza has taken the initiative of bridging the gaps between designer wear and retail brands. The aim is to offer customers a great variety of designs from various designers under one roof with great affordability and wide accessibility – a rare combination in Pakistan. The idea of bringing designers and retail brand under one roof was brought to life by Catalyst PR & Marketing by introducing the young versatile designer Maheen Karim and the multi-talented Sanam Chaudhri to Bonanza Garments. Maheen Karim, the versatile designer and a graduate from the prestigious Central Saint Martin’s College of Art and Design. The collaborative label Maheen Karim Bonanza offers women everyday casual wear as well as formal. Maheen has specialized in western cuts and has already penetrated a vast market for western wear. She has optimized her work to deliver to this joint venture what it needs. The patterns of traditional wear are stitched together with contemporary forms to facilitate birth of new trends.